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Useful resources to craft your story
13.08.2025 | 2 min read
How to Measure PR (When the Results Aren't Instant)
If you’re in health tech, you already know that trust is earned slowly and lost quickly. PR is how you build that trust: over time, through consistent, credible stories that shape perception and …
12.08.2025 | 2 min read
Why Founders Must Be Chief Storytellers
Ask any successful founder what their real job is, and eventually, you’ll hear the truth: it's telling the story. Again and again. To investors. To early hires. To clinicians. To journalists. To …
12.08.2025 | 2 min read
Telling Your Story to Investors vs. the Media
For any healthcare startup, your story is your most powerful tool. It builds trust, fuels momentum, and helps the right people say yes. You may just have raised funding. Built a killer slide deck…