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Useful resources to craft your story
04.12.2025 | 5 min read
Why Every Health Tech Founder Needs a Personal Brand
In healthcare, people buy from people they trust. And trust starts with knowing who you are. Look at Selfapy’s story: When the digital mental health platform launched in 2016, the German market …
26.11.2025 | 1 min read
How Startups Get in the News
Want to get your startup in the headlines? It’s not about luck; it’s about strategy. In this video, I break down why two almost identical products had completely different outcomes – one …
22.10.2025 | 2 min read
Telling Your Story to Investors vs. the Media
For any healthcare startup, your story is your most powerful tool. It builds trust, fuels momentum, and helps the right people say yes. You may just have raised funding. Built a killer slide deck…
17.09.2025 | 2 min read
Why Founders Must Be Chief Storytellers
Ask any successful founder what their real job is, and eventually, you’ll hear the truth: it's telling the story. Again and again. To investors. To early hires. To clinicians. To journalists. To …
13.08.2025 | 2 min read
How to Measure PR (When the Results Aren't Instant)
If you’re in health tech, you already know that trust is earned slowly and lost quickly. PR is how you build that trust: over time, through consistent, credible stories that shape perception and …