How Startups Get in the News

Want to get your startup in the headlines? 

It’s not about luck; it’s about strategy. In this video, I break down why two almost identical products had completely different outcomes – one faded, the other became an $11 billion company – and what that means for your PR. 

You’ll learn the 3 Ms of PR: Message, Medium, and Messenger. From finding your "Simon Sinek Why” to identifying the right journalists and outlets, I’ll show you how to turn your startup story into real earned media coverage. 

Perfect for healthtech, medtech and deeptech founders who want to build visibility and investor trust through strategic PR.