Turn Your Breakthrough Into Tomorrow's Headline
Strategic PR for healthcare startups and life science companies that transforms complex science into compelling stories - winning top-tier media coverage, building investor confidence, and accelerating market adoption.
Without a Story, You Can't Persuade
Every day, decision-makers at hospitals, pharmaceutical companies, insurance providers, and investment firms filter through hundreds of announcements about new technologies, therapies, and digital solutions. Even groundbreaking innovations disappear into this information flood without the right story to carry them forward.
During my years at Novartis and Vienna Healthcare Group, I witnessed this reality repeatedly: Board members and innovation managers have seconds to decide what deserves their attention. Your solution only gets noticed when it arrives as a clear, memorable story through the channels they trust.
Strategic PR isn't about visibility for its own sake. It's about building the credibility that gets your innovation onto the agendas of the people who matter most. Without this strategic approach, your breakthrough risks becoming just another overlooked opportunity.
Meet Clara: Your Strategic Partner in Healthcare Communications
I’ve spent over eight years crafting impactful healthcare communication - from developing PR strategies at Novartis to executing high-impact public campaigns at the Vienna Healthcare Group, one of Europe's largest healthcare providers. I'm passionate about transforming complex medical or technical topics into stories that resonate and inspire.
What I Bring to Your Story
Strategic PR Planning
Custom communication strategies designed specifically for your healthcare solution and market position
Storytelling & Narrative Design
We'll craft a story that showcases both your innovation's value and your founding journey, building trust at every touchpoint
Targeted Media Outreach (Focus on DACH-Market)
From precision-crafted press releases to strategic media pitches, I ensure your message reaches the decision-makers who can accelerate your growth
Social Media Strategy
Amplify your story across digital channels with content that engages your target audience and builds thought leadership
Crisis Communication & Preparation
Protect your reputation with proactive crisis planning and expert guidance when challenges arise, ensuring your story stays strong even in difficult moments
Content Creation & Support
From website copy to newsletters and owned media channels, I help you maintain consistent, compelling messaging across all touchpoints
Ready to transform your breakthrough
into the story that opens doors?
Working with Clara was a game-changer for my non-profit Spot the Dot in Austria. Her smart, creative and budget-savvy approach brought us meaningful media coverage, and she was a great sparring partner who always thought outside the box and wasn’t afraid to try new things. If I need any media or PR work in Austria, I always make sure to call Clara.
Partners
Questions? I've Got Answers
Because trust isn't automatic. Whether you're building a diagnostic tool or raising awareness for better care, your audiences - patients, clinicians, investors - need to believe in what you're doing. PR helps build that belief with authentic stories that demonstrate real value.
Not at all. The earlier you start, the more you shape your reputation rather than chase it. Even early-stage companies benefit from visibility that supports funding, recruitment, and partnerships. PR isn't just about press releases; it's about building meaningful presence.
PR isn't a switch you flip. It takes time to earn attention and trust. Usually 3-6 months for initial traction, and longer for consistent recognition. But when patients or clinicians start repeating your story, you'll know it's working.
A compelling story solves a human problem. We spotlight how your innovation changes lives: making care more accessible, efficient, or empathetic. If a healthcare professional would nod along and a patient would feel hopeful, you're on the right track.
Absolutely. There's an art to telling your story ethically and compliantly. We can focus on your mission, leadership, pipeline promise, or how you're reimagining care. No need to wait for your next clinical milestone
It's not just headlines, it's influence. Clinicians referencing your work. Investors mentioning your brand. Patients asking their doctors about your solution. Success looks like credibility that drives real adoption.
If you're preparing for a raise, a launch, or key hires, absolutely. Strategic storytelling multiplies your efforts across every channel. It's not about doing everything, it's about doing the right things, exceptionally well.
Beyond clicks and impressions, we track message resonance, share of voice, and engagement with your target audience. The best metric? Being invited into more conversations that matter to your business.
Content that answers real questions, highlights outcomes, and builds emotional connection. Founder stories, explainer content, case studies, thought leadership - they all contribute to your narrative.
Consistency beats volume. A steady rhythm of thought leadership and updates builds trust over time. Focus on quality over quantity and align your calendar with key business milestones and industry moments.
Whoever brings authenticity and credibility. That might be your founder, your chief medical officer but also let others talk about you. This might be a clinician you are working with or even a patient advocate. Genuine voices resonate most powerfully.